How do you write SEO in 4 easy steps?

 

How do you write SEO in 4 easy steps?

The 4-Step Guide to Writing SEO Articles With Semrush

SEO is built on the foundation of writing quality content. Like most things, quality is a result of a process. Luckily, you can use content marketing tools to learn a simple four-step process.

This workflow will teach you how to research, outline an article, write your articles, and then review your content for SEO.

Please note that the Content Marketing Toolkit on Semrush (which contains Topic Research, SEO Content Template, and SEO Writing Assistance) is only available to Guru subscribers or higher.

1. Research in Topic Research and Keyword Magic Tool

A new idea is simply a combination of two or more elements. If you are looking for new ideas, it's a good idea to start by exploring what's already available.

Topic research will display all the Google queries and headlines related to your topic. This allows you to get a sense of what's out there and help you find new ideas. Simply enter a keyword or phrase into the search bar to generate topic cards.

These cards can be sorted and filtered to help you find trending topics, questions, or topics on a competitor's site.

Don't stop writing about a topic you love!

You can save everything to your Favorite Idea list. This way, you can always come back to this page when you need more content ideas.

The keyword magic tool can do more detailed keyword research. After you have entered your seed query, this tool will return all possible related searches and phrases. This tool will provide a huge list of keywords related to your topic after you have entered a phrase or target word. It can also group related keywords into sub-lists, so that you can explore all the entities.

SEO-friendly content includes page titles that match the keywords. Look through the Keyword Magic Tool report to see if there are any keywords you can use to create an outline for a web page or blog post.

2. Analyze keywords by Keyword Difficulty

Keyword Difficulty Semrush's proprietary metric evaluates the competition for a target keyword. This allows you to choose the low competition keywords to build your page around.

It is available as a column in any keyword reports on Semrush (it'll be labeled "KD%)). There are also options to check Keyword Difficulty of keywords in bulk in Keyword Overview tool.

You can choose one primary target keyword and up 3-5 related keywords/topics for your outline. These keywords can be used in subsections or H2s within the text. Or, you could simply include them in your page as an additional point if it makes sense.

Google prefers content that addresses a wide range of questions about an entity or topic. Your content will be more valuable if you are able to answer questions from multiple angles.

3. Create an SEO Content Template to outline your content

Although it does not have magic in its name, the SEO Content Template is another magic tool on Semrush. You simply need to enter the keywords that you are targeting and Semrush will provide a detailed template for your content, with recommendations:

• Target word count/article length
• More words that are semantically related (more words for your outline/writing).
• Target readability score
• Backlinks can be built from specific domains
• Title page
• Meta description
• Target keywords should be used in both H1s as well as text.

These suggestions can be combined with keyword research and topic research to create a final outline. Once this is done, you can start writing.

4. The SEO Writing Assistant will grade you as you write

You can use the Search Engine Optimization Writing Assistant plugin to check how your article meets our recommendations as you write your content.

This plugin is available for your web browser. It integrates your SEO Content Template with a Wordpress draft or Google Document so that you can grade the content as it is being written.

The Writing Assistant provides more detailed analysis of your content's tone to help you fine tune your voice. It then rates your accuracy relative to the template (and how well you have optimized your writing) using a 10-point scale.

You can then wait until the content is as good as possible before you publish it online.

This workflow should prove to be useful for your work. These are some additional tools that you might want to use when optimizing a website:

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