How do I find SEO keywords? in 2022

 

How do I find SEO keywords?

What is keyword research?

Keyword research involves the analysis of search terms people type into search engines in order to find relevant data. This is often done for SEO (search engine optimization) or general marketing purposes. Keyword research can reveal the most popular queries, rank difficulty, and other information.

Why is keyword research so important?

Keyword research can provide valuable insights into what your target audience is searching for on Google. These search terms will help you to inform your content strategy and larger marketing strategy.

When conducting online research, people use keywords to find answers. You will get more traffic if your content is able to reach our audience through searches. You should therefore target those searches.

Additionally, the Inbound Methodology doesn't allow us to create content that tells people what we want them to say. Instead, we should create content that people want to learn about. Our audience is coming to you.

All of this starts with keyword research.

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Keyword research can have many benefits. The most popular are:

Marketing Trend Insight

Effective keyword research can give you insights into marketing trends and help you focus your content on the keywords and topics that are most relevant to your audience.

Traffic Growth

The best keywords are those that will be most relevant to the content you create. This will help you rank higher in search engine results and bring more visitors to your site.

Customer Acquisition

You can provide content to other professionals if your business is looking for it.

Research keywords to determine their popularity, search volume and general intent. This will allow you to address the most common questions in your audience.

Keywords are not the same as exact-match algorithms.

Keywords vs. Topics

We hear more about how SEO has developed in the past 10 years and how important keywords have become to our ability rank for the search terms people use every day.

While this may be true to a certain extent, it is not the best approach for SEO professionals. It's not the keyword's intent, but whether or not a piece is able to solve that intent. (We'll discuss intent in just a moment).

However, keyword research does not have to be outdated. Let me explain:

Keyword research can tell you which topics are most popular among your audience. Topics is the operative word here. By researching keywords with high searches per month you can identify topics and organize your content accordingly. These topics can then be used to determine which keywords you want to target.

Keyword Research: The Elements

When conducting keyword research, there are three key elements you should pay attention to.

1. Relevance

Google ranks content based on relevance. This is where search intent comes into play. If your content meets searchers' requirements, it will rank only for that keyword. Your content must also be the most relevant to the query. Google will not rank your content higher than any other content on the internet if it is less valuable.

2. Authority

Google will give more weight to authoritative sources. This means that you need to do everything you can to make your site an authoritative source. You should also promote the content to gain social signals and backlinks. If your keyword SERPs contain heavy sources that you cannot compete with (like Forbes and The Mayo Clinic), then you will not be considered an authority in this space. Your chances of ranking are lower unless you create exceptional content.

3. Volume

Although you may rank on the first page of search results for a keyword, it won't bring in any traffic to your website if it is not searched for. It's almost like opening a shop in a dead town.

Volume can be measured using MSV (monthly searches volume), which is the total number of keywords searched each month by all audiences.

How to Find Keywords for Your SEO Strategy

To help you identify the keywords you should target, I will outline a keyword research process. This will help you to create and implement a strong keyword strategy that allows you to be found for search terms that you care about.

Step 1: Based on your knowledge about your business, make a list of relevant and important topics.

This process begins by thinking about the topics that you want to rank in terms of general buckets. You will come up with 5-10 topic categories that you feel are most important for your business. Later, you'll use these topic buckets to help you come up with specific keywords.

These are the most popular topics to blog about if you're a regular blogger. These topics might be the ones that are most popular in sales conversations. Think about your buyer personas. What topics would you want your business to be found for? You might have general topics like:

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