How
can I improve my blog ranking?
How do I make my blog to be more
prominent in Google?
You're at the right spot. In this
article, we will show you how to write SEO-friendly blog content and make sure
your site is to the top of Google.
Actually, we've followed the exact
identical SEO guidelines. This has led to our blog posts are ranked high
on Google and outperform the majority of competitors.
For instance, this could be:
Or, this:
These are the most important SEO
strategies we will discuss:
- Find niche subjects (and appropriate keywords)
- Utilize Keywords
- Create Buyer Personas
- Publishing long content
- Improve page loading speed
- Enhance image quality
- Increase the time spent in the room
- Reduce bounce rate
- Increase CTR in SERPs
- Optimize URL
- Utilize "Skyscraper Technique"
- Outreach
- Use link reclamation
- Guest blogs can be written by guest bloggers.
- Share your content on social media
- Optimized to make it easier for people using
voice searches
- Make sure to refresh your site's contents
Design SEO-friendly
websites using Liana Technologies. Book a personalized demo .
1. Find niche topics (and relevant keywords)
Which kind of piece would you be than
interested in reading:
Tips for digital marketing
Or
How can you use digital marketing to
increase B2B sales?
Most likely, you'll pick the second
alternative. This is why it's crucial to determine niche areas within your
field and then create articles around them. In this instance the topic of
interest is how to increase sales using digital marketing.
The best ways to locate specific topics
include:
Thematic
forums, for example Quora
Let's suppose you create articles on
hotels. An easy search of Quora using the word "hotels" reveals
that people are interested in studying the most costly and luxurious
hotels. What better way to create a blog article about it?
The
table of contents of Wikipedia's Wikipedia, as well as "see also"
In our search for a topic to write on
Marketing Automation, we checked for in the "see also" section on
Wikipedia. It turned out that lead generation, demand scoring and other
issues are all subjects that people are looking into.
"searches
related to" Google's "searches related to"
Let's say you're planning to create
content related to marketing via digital channels. The suggestions offered
by Google at the end of the results page could provide you with a clue on which
areas to concentrate on. This includes online marketing courses, PDF
documents and even salaries within the field.
Google
Ads' Keyword Planner
Log into Your Google Ads account and
navigate to Tools and select Keyword Planner. There are a variety of keyword
suggestions and trends in search volume.
Keyword
suggestions within SEO software
If you are using the SEO program, then
you may also make use of it to discover keywords to suggest. This is
what MOZsuggests
when searching for the phrase "business marketing automation":
Evidently, there is a desire to know
how to use marketing automation, especially for small-sized companies.
Have
your personnel ask questions
Ask your sales representatives or
customer service representatives, as well as others who work with you what
questions are most frequently requested by your customers. The people who
interact with customers of the company are aware of the questions they receive
and what's trending.
2. Utilize
Keywords
Have you found a list of keywords that
are relevant?
It's now crucial to make use of the
full power of these tools. A few tips to be aware of:
Use
long-tail keywords
Let's examine the following key words:
Tomato soup: 236 000 000
results
Creamy tomato soup recipe: 55 300 000 results
It is evident that the longer a keyword
is, the more Google results it gets and, consequently, the less
competitive. Therefore, long-tails are more likely to rank for.
Include
keywords in the titles
Incorporating relevant keywords into
title of blog articles will assist Google in crawling your site
quicker. This means that Google will determine the relevancy of your blog
content is to a query in a matter of minutes.
Check out this example
Make
use of keywords within the very first 100 characters of content
If the keywords you want to target are
within the first 100-150 word in your post it will assist Google to understand
what the page is all about much faster.
In this article about SEO strategies for E-commerce The relevant keywords are
included in the initial paragraphs:
3. Create
Buyer Personas
The idea that a persona of the buyer will help you
better know the preferences of your viewers and to create more appealing
content to them.
When your content is resonant with your
intended audience, it boosts the shareability of your content and boosts search
results.
Here's one of the examples of a buyer persona profiling
written by Neil Patel.
4. Write
long content
In general, content that is long is
regarded to begin from 1200 words.
The benefits of publishing longer
content are for SEO. In the first place, content that is long has
greater hyperlinks. In addition, longer-form
content is more effective than shorter blog posts when it comes to sharing.
A study of ranking factors conducted by SEMrush proved
that content with long length is more likely to rank higher.
5. Accelerate
page loading speed
Fact:
53 A majority of mobile site visitors are likely to
leave when a website does not load in three seconds.
Additionally the speed of loading pages
is a major ranking aspect for Google.
In the end You want to ensure that your
page's load speed is fast as it can be. One way to begin is to examine
your page's speed using Google's PageSpeed Analytics.
6. Optimize
images
Google is not content with looking for
images. It is looking for images with alt text. This is why it's
crucial to include relevant keywords in your image's name and meta description.
We utilize SEO tools within LianaCMS to create
meta descriptions for images used in blog posts.
7. Increase
the time spent in the room
Dwell Time is the time period that passes between the
time you click on a result from a search and then return to the SERPs (search
results page of the engine).
The time span ought to be as broad as
it is feasible. Google considers dwell time to be an essential ranking factor.
There are a few methods to accomplish
it:
- Achieve a rich and immersive multimedia
experiences Make
sure you use different types of content on your blog posts like audio and
video files diagrams, charts games, quizzes and infographics.
- Imagine the very first few
sentences to
make the introduction for your posts on your website as appealing as you
can to make readers desire to keep reading until the
conclusion. Include a hook that will make the post interesting to
read until the conclusion.
- include a large number of
subheadings which
improves the accessibility and provides an enhanced user experience.
8. Reduce
bounce rate
It is the proportion of visitors who
exit from the website after having viewed just one page.
You can examine your bounce rate using
Google Analytics reports:
The less bounce rates you have the
better Google ranks your website. In the end low bounce rates send Google
an indication that visitors are interested in your site and, therefore you
should be able to expect more attention.
A blog bounce is thought to range
between 65 and 90%.:
An effective way to lower bounce rates
is to show an e-mail with download content as a user prepares to exit your
website. This is the way Wordstream works:
9. Increase
CTR in SERPs
Google results with more CTRs are being
pushed further on the SERPs. However, how do you ensure your blog posts
will be able to get an impressive CTR?
Try
to make featured snippets
Featured Snippets of HTML0 are selected results from
search which are displayed on the top of Google's organic results under the ads
within the form of a box. Similar to this:
In order to be able to target prominent
snippets of content, you can create compilations of various kinds including the
best tools, the top hotels or the best restaurants for an unforgettable New
Year celebration. Here are additional ways to get highlighted excerpts.
Create
an appealing title
Make your titles more interesting by
adding emotional adjectives. Additionally, the use of numbers in headings
draw some interest.
- Here are some resources that can
be helpful:
- 100+ Blog Post Title Templates That Grab
Attention
- 200+ Awesome Blog Post Title Templates for
Powerful Headlines
10. Optimize
URL
A simple and concise URL is helpful for
SEO.
Why?
These two URLs are comparable:
- https://www.mtu.edu/umc/services/digital/seo/
- https://www.wordstream.com/seo
It is evident that the second URL aids
Google analyze the page quicker. Since the second URL doesn't contain
subfolders, it is evident that the content on it is related to SEO. So,
short and keyword-rich URLs can provide you with an advantage in the
competition.
11. Utilize
the "Skyscraper Technique"
The old Skyscraper Technique is a
brilliant method of gaining more links and improve the performance on your
website.
In essence this means finding popular
and well-performing content, then transforming the content into more thorough
and engaging content, as well as connecting with relevant people to engage
them.
Here's how this technique has helped Brian Dean to increase his search engine traffic by 110% over
just 14 days.
12. Outreach
The creation of high-quality content is
just the first step in your SEO journey. Next step would be reaching to
the right people to share your content and generate backlinks. The two
most effective methods to reach out are:
1.)
For the organizations you have mentioned in your article
Have you been a reference to a blog
article written from a different company? Send them a message about it and
request for them to share your post with their followers.
This is what we normally do:
Hey Wyzowl team :)
I just published an exhaustive article about the most popular 21 trends in
digital marketing in 2018 and included your name in the article almost at the
beginning. Your data on video content were extremely useful for my
article! Thank you for providing an amazing piece of research and
content. We would love to see you check out the infographic and show it to
your
followers. https://www.lianatech.com/news/liana-technologies-news/article/21-digital-marketing-trends-for-2018-infographic.html
P.S. within a few days the article was read by hundreds of people:)
The outcome:
2.)
to blogs which have similar content to yours.
A few days ago, we got this mail:
We were pleased to accompany our
article with a guide. This was advantageous for both of us The article was
enriched by providing relevant and valuable information, and they also gained
an additional backlink.
Test this method and then see what
happens.
Pro tip
If you get an email similar to that
above, then you may make use of it. You can simply ask for permission to
share your content on social media provided that you include their
links. It's precisely what we requested.
The resultwas:
13. Utilize
link reclamation
Your content being mentioned on other
blogs may dramatically boost your rankings on search engines. Sometimes,
however, companies will mention your articles without linking to your
website. If you keep track of your online mentions, you'll quickly find
companies who have used your content but without linking to you.
If you've come across a case such as
this, you can contact the company and request that they add the link to your
website. Check out the following example:
14. Write
guest blogs
If you're in possession of enough
resources You can look for online publications that might be willing to publish
your guest blog as well as a link to your site.
Here's a real-world instance of
requesting an article from a guest publication:
Therefore If you Google "marketing
automation Middle East" You will come across our post on the top organic
search results:
15. Be
sure to share your posts on social media.
It has been established that Google gives weight to social media's signals in its
ranking.
In addition to using your social media
accounts it is also possible to benefit by sharing your content with other
platforms:
- Make presentations available
on SlideShare
- Create documents and share them
with others Scribd
- Post infographics to Pinterest
- Take part in industry-related
social media networks
16. Optimize
for voice search
Google declares that one-fifth of all queries that are made on Google are
voice-based search results. The future of SEO is voice search.
Optimizing your content to be
voice-friendly is essential. Here are a few ways to accomplish this:
- Be sure to ask questions that have
a focus particularly "how-to" or "how many"
- Optimize local results for search. Requesting
directions or near places on Google are a significant number of searches.
17. Refresh
your content
The process of updating your content
and enriching it with current data every now and again is very beneficial for
SEO.
Why?
Google loves fresh
content. Additionally, you can repair broken links and enhance the user
experience by changing your content. Since your SEO history is kept,
including CTR or page visits it's much easy to promote your latest blog post on
Google instead of creating an entirely new blog post.
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